| Line Item Description: FLHSMV is leading the Arrive Alive campaign , to promote safety among Florida drivers and seeks to place truckside billboard ads promoting the evergreen messaging of this campaign. Please note that this collaborative requisition is subject to Public Records Request. FLHSMV will provide: Target Audience Floridas motorists age 20-55 Top Counties for Ad Placement: Broward, Brevard, Charlotte, Duval, Escambia, Hillsborough, Indian River, Lee, Miami-Dade, Orange, Palm Beach, Pinellas, Polk, St. Lucie and Volusia Artwork needed to produce truckside billboards Analytic Report Template upon award of contract The Vendor shall provide: Trucks and printing/installation services needed to produce/run the advertisement. In your proposal, please include how many trucks you plan to circulate and what Florida markets they will be reaching. Completed Analytic Report provided by FLHSMV in addition to providing Vendors own analytic report on all ads post-production including: Total impressions and cost per 1,000 impressions (CPM) of advertisement Photos/snapshots of advertisements placed, with at least one example per version Overall performance or ROI for the FLHSMV, including any added value broken down by bullet #1 Budget not to exceed $35,000 Q1: Please detail your strategy and how many impressions you could provide, not to exceed the $35,000 budget. Q2: Of the total budget in Q1, please detail the amounts of any production costs and/or agency fees. If production costs or agency fees are not explicitly addressed within your response, your quote will not be evaluated. Q3: Can your response be released for any public records requests of the FLHSMV? If not, please attach a redacted copy of the response suitable for release for any public records requests of the FLHSMV. Failure to provide a redacted copy shall constitute a waiver of any claimed exemption and the FLHSMV will provide such records in response to public records requests without notifying the Vendor. |
| Method of Procurement: Statewide public service announcement programs provided by a Florida statewide nonprofit corporation under s. 501(c)(6) of the Internal Revenue Code which have a guaranteed documented match of at least $3 to $1 [s. 287.057(3)(e)13., F.S.] |
Line Split Details:
| Split Accounting Line Number: 1 |
| FLAIR Contract ID: |
| Org. Code and Description: 76010100202 - |
| Object Code and Description: 133300 - |
| Account Code: 76-20-2-009001-76010100-00-100777-00 |
| Split Amount: $35,000.00 |
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