| Line Item Description: Background and Purpose: FLHSMV is leading the Arrive Alive campaign from December 1-31, 2025, to promote safety among Florida drivers and seeks to place internet radio ads. This evergreen messaging is centered around topics including buckling up, following the speed limit, eliminating distractions and never driving impaired. Please note that this Collaborative Requisition is subject to Public Records Request. FLHSMV will provide: Target Audience: Floridas English and Spanish-speaking motorists and out-of-state travelers visiting Florida; Ages 20-55; and Top counties for ad placement: Broward, Brevard, Charlotte, Duval, Escambia, Hillsborough, Indian River, Lee, Miami-Dade, Orange, Palm Beach, Pinellas, Polk, St. Lucie and Volusia. Direction and approval for all produced radio spots. Analytic Report Template upon award of contract. The Vendor shall provide: Production of :15 and/or :30 second internet radio spots in English and Spanish. All final audio files to the department at the conclusion of production. Advertising strategy for placing spots to run as much as possible from Dec. 1-31, 2025. Completed Analytic Report provided by FLHSMV in addition to providing Vendors own analytic report on all PSAs after the campaign including: List of all stations or type of station placements with total impressions, cost per 1,000 impressions (CPM) of advertisements placed, total clicks and cost per click. Demographic information, including how the spots performed for the target age group(s) and counties. Photos/snapshots of advertisements placed, with at least one example per version, per platform. Overall performance or return on investment (ROI) for the FLHSMV, including any added value, broken down by bullet #1. The vendor shall designate and code a Campaign Name (e.g., utm_ArriveAlive2025) in the referral URL so that FLHSMV can identify traffic in Google Analytics. Budget not to exceed $35,000 In your proposal, please address the following: 1. Pleas |
| Method of Procurement: Informally quoted purchase not exceeding Category Two [Rule 60A-1.002(3), F.A.C. & s. 287.017(2)] |
Line Split Details:
| Split Accounting Line Number: 1 |
| FLAIR Contract ID: |
| Org. Code and Description: 76010100202 - |
| Object Code and Description: 133300 - |
| Account Code: 76-20-2-009001-76010100-00-100777-00 |
| Split Amount: $35,000.00 |
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