Purchase Order Information

Summary

Agency Name: DEPARTMENT OF HIGHWAY SAFETY AND MOTOR VEHICLES	Purchase Order Number: C68887
Purchase Order Title: 76 RUSH - OED Communications Arrive Alive (Dec 2025) Online & Social Media Ads RUSH	Vendor Name: STRATEGIC DIGITAL SERVICES, INC
Total Purchase Order Amount: $35,000.00	Total Budgetary Amount: $35,000.00
Total Payment To Date: $35,000.00	Order Date: 12/04/2025

Details
Deliverables
Payments
Documents

Main Information

Purchase Order Number: C68887

Purchase Order Status: Ordered

Order Date: 12/04/2025

Purchase Order Beginning Date: 12/04/2025

Purchase Order Ending Date: 12/31/2025

Purchase Order Fiscal Year: 2025-2026

Purchase Order Title: 76 RUSH - OED Communications Arrive Alive (Dec 2025) Online & Social Media Ads RUSH

Vendor Information

Name Line 1: STRATEGIC DIGITAL SERVICES, INC

Name Line 2: STRATEGIC DIGITAL SERVICES LLC

City State Zip: TALLAHASSEE FL 323010000

Minority Vendor Designation: Non-Minority

Budget Information

Total Purchase Order Amount: $35,000.00

Total Budgetary Amount: $35,000.00

Download Budget Information

Budgetary Amount	Account Code	FY
$35,000.00	76-20-2-009001-76010100-00-100777-00	2025-2026

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LINE ITEM NUMBER

COMMODITY TYPE

STATE TERM CONTRACT ID

AGENCY SOLICITATION NUMBER

Quantity

Unit Price

Total Unit Price

Internet advertising

1.0000

$35,000.0000

$35,000.00

Background: FLHSMV is leading the Arrive Alive campaign from December 1-31, 2025, to promote safety among Florida drivers and seeks to place online social media ads. This evergreen messaging is center...

Line Item Description: Background: FLHSMV is leading the Arrive Alive campaign from December 1-31, 2025, to promote safety among Florida drivers and seeks to place online social media ads. This evergreen messaging is centered around topics including buckling up, following the speed limit, eliminating distractions and never driving impaired. Please note that this Collaborative Requisition is subject to Public Records Request. FLHSMV will provide: Target Audience: Floridas English and Spanish-speaking motorists and out-of-state travelers visiting Florida; Ages 20-55; and Top counties for ad placement: Broward, Brevard, Charlotte, Duval, Escambia, Hillsborough, Indian River, Lee, Miami-Dade, Orange, Palm Beach, Pinellas, Polk, St. Lucie and Volusia. Logos, messaging, and moodboard needed to produce online and social media advertisements. Direction and approval for all ad graphics and copy. Analytic Report Template upon award of contract. The Vendor shall provide: Production and graphic design of all ads in English and Spanish. Preference will be given to vendors who can include advanced graphic design, including interactive content like GIFs and videos, and a :06 second bumper ad. In your proposal, please include how many digital assets you plan to deliver. Advertising strategy for placing ads to target market(s) as effectively as possible online and through social media (Campaign MUST include Facebook, Instagram and YouTube. Snapchat and X are optional, depending on the Vendors strategy) from Dec. 1-31, 2025. Vendor is NOT permitted to advertise on TikTok. All packaged, final graphics, video and/or collateral files to the department at the conclusion of production. Completed Analytic Report provided by FLHSMV in addition to providing Vendors own analytic report on all ads post-production including: Total impressions and cost per 1,000 impressions (CPM) of advertisements placed, total clicks and cost per click. Demographic information, including how the ads performed for th

Method of Procurement: Informally quoted purchase not exceeding Category Two [Rule 60A-1.002(3), F.A.C. & s. 287.017(2)]

Line Split Details:

Split Accounting Line Number: 1

FLAIR Contract ID:

Org. Code and Description: 76010100202 -

Object Code and Description: 133506 -

Account Code: 76-20-2-009001-76010100-00-100777-00

Split Amount: $35,000.00

Displaying 1 to 1 of 1

Payments, also known as expenditures, refer to the creation or incurrence of a legal obligation to disburse money. They also encompass disbursements, which are the actual payments of expenditures, as well as accounting adjustments made on a contract. Payments always reflect positive amounts, whereas accounting adjustments may be positive or negative, depending on the nature of the adjustment. Not all adjustments are reflected in FACTS.

Payment Details

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"Date" in the listing below indicates the date the payment voucher was recorded in the system, not the date the payment was issued. An agency may have recorded payments associated with a contract on both a Contract and a Purchase Orders in FACTS.

Fiscal Year

Total Amount

2025-2026

$35,000.00

If a payment or adjustment to a purchase order was made before July 1, 2013, the information may not be posted in this system.

Purchase Order Document

No Purchase document records found for this purchase order.