| Line Item Description: FLHSMV is leading its Move Over campaign from January 2-31, 2026. FLHSMV seeks to place vinyl and or digital billboard ads to remind everyone to move over for stopped all emergency, service and disabled vehicles. FLHSMV seeks use these ads to educate the public regarding the Move Over Law, including overall awareness for the vulnerability of law enforcement, service providers and civilians to collision, in addition to what the Move Over Law states and best practices on how to comply with the law. The vinyl and or digital bulletins provide coverage in major high-traffic areas for Floridas motorists, such as expressways, primary roads, and major intersections. Special emphasis should be placed on Bay, Broward, Duval, Hillsborough, Lee, Miami-Dade, Orange, Palm Beach, Pinellas, Polk and Volusia counties, and areas with high rates of impaired driving crashes per 1,000 licensed drivers. Please note that this collaborative requisition is subject to Public Records Request. FLHSMV will provide: Target Audience Floridas motorists age 18-64 Top Counties for Ad Placement: Broward, Brevard, Charlotte, Duval, Escambia, Hillsborough, Indian River, Lee, Miami-Dade, Orange, Palm Beach, Pinellas, Polk, St. Lucie and Volusia Artwork needed to produce truckside billboards Analytic Report Template upon award of contract The Vendor shall provide: Printing/installation services needed to produce/run the advertisement. In your proposal, please include how many billboards you plan to use and what Florida markets they will be in. Completed Analytic Report provided by FLHSMV in addition to providing Vendors own analytic report on all ads post-production including: Total impressions and cost per 1,000 impressions (CPM) of advertisement Photos/snapshots of advertisements placed, with at least one example per version Overall performance or ROI for the FLHSMV, including any added value broken down by bullet #1. Budget: $25,000 Q1: Please detail your strategy and how much cove |
| Method of Procurement: Statewide public service announcement programs provided by a Florida statewide nonprofit corporation under s. 501(c)(6) of the Internal Revenue Code which have a guaranteed documented match of at least $3 to $1 [s. 287.057(3)(e)13., F.S.] |
Line Split Details:
| Split Accounting Line Number: 1 |
| FLAIR Contract ID: |
| Org. Code and Description: 76010100202 - |
| Object Code and Description: 133300 - |
| Account Code: 76-20-2-009001-76010100-00-100777-00 |
| Split Amount: $24,925.00 |
|