| Line Item Description: The Florida Department of Highway Safety and Motor Vehicles (FLHSMV) and the Florida Highway Patrol (FHP) are leading a promotional awareness campaign, that will have audience conversion goals, from June 29 July 10, 2026, and seeks to place online and social media ads to engage the public by promoting voting for the Florida Highway Patrol in the American Association of State Troopers Best Looking Cruiser Calendar Contest. Please note that this collaborative requisition is subject to Public Records Request. FLHSMV will provide: Target Audience Floridas English and Spanish-speaking citizens All age groups Statewide Additional demographic and targeting information will be provided. o Logos, messaging, and campaign graphics needed to produce online and social media advertisements o Direction and approval for all ad graphics and copy o Analytic Report Template upon award of contract The Vendor shall provide: Production and graphic design of all ads in English and Spanish. Preference will be given to vendors that can include advanced graphic design, including interactive content like GIFs and videos. In your proposal, please include how many digital assets you plan to deliver. All packaged, final graphics, video and/or collateral files to the department at the conclusion of production. Advertising strategy for placing ads to target market(s) as effectively as possible online and through social media (Campaign MUST include Facebook, Instagram, and Twitter. YouTube and Snapchat are optional, depending on the Vendors strategy. The Vendor is NOT permitted to advertise on TikTok.) from June 29 July 10, 2026. Completed Analytic Report provided by FLHSMV in addition to providing Vendors own analytic report on all ads post-production including: Total impressions and cost per 1,000 impressions (CPM) of advertisements placed, total clicks and cost per click (CPC). Demographic information, including how the ads performed for the target group(s) and counties. Phot |
| Method of Procurement: Informally quoted purchase not exceeding Category Two [Rule 60A-1.002(3), F.A.C. & s. 287.017(2)] |
Line Split Details:
| Split Accounting Line Number: 1 |
| FLAIR Contract ID: |
| Org. Code and Description: 76010100202 - |
| Object Code and Description: 133506 - |
| Account Code: 76-20-2-009001-76010100-00-100777-00 |
| Split Amount: $35,000.00 |
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