| Line Item Description: FLHSMV is leading a Child Safety Awareness campaign from August 3-31, 2026, to remind everyone to drive safely with and around children as summer ends and children go back to school. FLHSMV seeks to place internet radio ads to educate English and Spanish-speaking motorists to stop for school buses and slowdown in school zones, buckle up and choose the right seat for children, move safely alongside pedestrians, check for kids and pets to prevent vehicular heatstroke, and check before reversing to prevent vehicular back over. Purpose: To provide education and awareness to all Florida travelers about the importance of child safety on Floridas roads. Please note that this collaborative requisition is subject to Public Records Request. FLHSMV will provide: Target Audience Floridas English and Spanish-speaking motorists and caregivers of children Age 20-40 encompasses the motorists that have the highest numbers of crashes and citations for the driving behaviors focused on in this campaign Top Counties for Ad Placement: Brevard, Broward, Duval, Hernando, Hillsborough, Lee, Leon, Manatee, Marion, Miami-Dade, Orange, Palm Beach, Pasco, Pinellas, Polk, and Volusia Talking points and messaging needed to produce internet radio advertisements Direction and approval for all scripts and final audio Accompanying graphic(s) for internet radio ads Analytic Report Template upon award of contract The Vendor shall provide: Production of :15 and/or :30 internet radio spots in English and Spanish. Please note this could be multiple spots with different messages. All final audio files to the department at the conclusion of production. Advertising strategy for placing internet radio ads to target market(s) as effectively as possible from August 3-31, 2026. Completed Analytic Report provided by FLHSMV in addition to providing Vendors own analytic report on all ads post-production including: List of all station or type of station placements with total impressions and cost per |
| Method of Procurement: Informally quoted purchase not exceeding Category Two [Rule 60A-1.002(3), F.A.C. & s. 287.017(2)] |
Line Split Details:
| Split Accounting Line Number: 1 |
| FLAIR Contract ID: |
| Org. Code and Description: 76010100202 - |
| Object Code and Description: 133300 - |
| Account Code: 76-20-2-009001-76010100-00-100777-00 |
| Split Amount: $35,000.00 |
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