| Line Item Description: Background: FLHSMV is leading a Child Safety Awareness campaign from August 3-31, 2026, to remind everyone to drive safely with and around children as summer ends and children go back to school. FLHSMV seeks to place online and social media ads to educate English and Spanish-speaking motorists to stop for school buses and slowdown in school zones, buckle up and choose the right seat for children, move safely alongside pedestrians, check for kids and pets to prevent vehicular heatstroke, and check before reversing to prevent vehicular back over. Purpose: To provide education and awareness to all Florida travelers about the importance of child safety on Floridas roads. Please note that this collaborative requisition is subject to Public Records Request. FLHSMV will provide: Target Audience Floridas English and Spanish-speaking motorists and caregivers of children Age 20-40 encompasses the motorists that have the highest numbers of crashes and citations for the driving behaviors focused on in this campaign Top Counties for Ad Placement: Brevard, Broward, Duval, Hernando, Hillsborough, Lee, Leon, Manatee, Marion, Miami-Dade, Orange, Palm Beach, Pasco, Pinellas, Polk, and Volusia Logos, messaging, and moodboard needed to produce online and social media advertisements Direction and approval for all ad graphics and copy Analytic Report Template upon award of contract The Vendor shall provide: Production and graphic design of all ads in English and Spanish. Preference will be given to vendors that can include advanced graphic design, including interactive content like GIFs and videos. In your proposal, please include how many digital assets you plan to deliver. All packaged, final graphics, video and/or collateral files to the department at the conclusion of production. Advertising strategy for placing ads to target market(s) as effectively as possible online and through social media (Campaign MUST include Facebook, Instagram, and YouTube. Twitter and Snapchat a |
| Method of Procurement: Informally quoted purchase not exceeding Category Two [Rule 60A-1.002(3), F.A.C. & s. 287.017(2)] |
Line Split Details:
| Split Accounting Line Number: 1 |
| FLAIR Contract ID: |
| Org. Code and Description: 76010100202 - |
| Object Code and Description: 133300 - |
| Account Code: 76-20-2-009001-76010100-00-100777-00 |
| Split Amount: $35,000.00 |
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