| Line Item Description: Background: FLHSMV is leading its Pedestrian Safety Awareness campaign from October 1-31, 2026. FLHSMV seeks to place internet radio ads to remind pedestrians to walk on sidewalks if present, always cross the roadway at corners or crosswalks, and always pay attention to their surroundings. This also includes reminding motorists to yield to pedestrians and be prepared to stop or slow down at any time for pedestrians, emergency vehicles, buses, bicyclists, and animals. Please note that this collaborative requisition is subject to Public Records Request. FLHSMV will provide: Target Audience Florida motorists age 18-64 in counties with the highest numbers of pedestrian crashes, fatalities and citations, including: Miami-Dade, Broward, Hillsborough, Orange, Palm Beach, Pinellas, Duval, Lee, Volusia Polk, Brevard, Seminole, Sarasota, Leon, Pasco, and Manatee. Talking points and messaging needed to produce internet radio advertisements Direction and approval for all scripts and final audio Accompanying graphic(s) for internet radio ads Analytic Report Template upon award of contract The Vendor shall provide: Production of :15 and/or :30 internet radio spots in English and Spanish. Please note this could be multiple spots with different messages. All final audio files to the department at the conclusion of production. Advertising strategy for placing internet radio ads to target market(s) as effectively as possible from October 1-31, 2026. Completed Analytic Report provided by FLHSMV in addition to providing Vendors own analytic report on all ads post-production including: List of all station or type of station placements with total impressions and cost per 1,000 impressions (CPM) of advertisements placed, total clicks and cost per click (CPC). Demographic information, including how the ads performed for the target group(s) and counties. Photos/snapshots of advertisements placed, with at least one example per version, per platform. Overall performance or |
| Method of Procurement: Informally quoted purchase not exceeding Category Two [Rule 60A-1.002(3), F.A.C. & s. 287.017(2)] |
Line Split Details:
| Split Accounting Line Number: 1 |
| FLAIR Contract ID: |
| Org. Code and Description: 76010100202 - |
| Object Code and Description: 133506 - |
| Account Code: 76-20-2-009001-76010100-00-100777-00 |
| Split Amount: $35,000.00 |
|