| Line Item Description: Background and Purpose: The Florida Department of Highway Safety and Motor Vehicles is leading its Arrive Alive campaign, from November 2-December 31, 2026, to promote safety among Florida drivers while traveling during the holiday months. FLHSMV seeks to place vinyl billboard ads to remind English and Spanish-speaking motorists and travelers throughout the state to buckle up, follow the speed limit, eliminate distractions and never drive impaired. The billboards, whether vinyl bulletins, truckside or other type, would provide coverage in major high-traffic areas for Floridas motorists, such as interstates, expressways, primary roads, and major intersections. Please note that this collaborative requisition is subject to Public Records Request. FLHSMV will provide: Target Audience: Floridas motorists aged 20-55. Top counties for ad placement: Brevard, Broward, Collier, Duval, Escambia, Hillsborough, Indian River, Lee, Leon, Martin, Miami-Dade, Orange, Palm Beach, Pasco, Pinellas, Polk, St. Lucie, and Volusia. Artwork needed to produce billboards. Analytic report template upon award of contract. The Vendor shall provide: Trucks and/or printing/installation services needed to produce/run the advertisement. In your proposal, please include what Florida markets they will be reaching. If your proposal involves truckside billboards, include the number of trucks to be used. Completed Analytic Report provided by FLHSMV in addition to providing Vendors own analytic report on all ads post-production including: Total impressions and cost per 1,000 impressions (CPM) of advertisement. Photos/snapshots of advertisements placed, with at least one example per version. Overall performance or ROI for the FLHSMV, including any added value broken down by bullet #1. Budget: $35,000 Q1: Please detail your strategy and how many impressions you could provide, not to exceed the $35,000 budget. Q2: Of the total budget in Q1, please detail the amounts of any production costs and |
| Method of Procurement: Informally quoted purchase not exceeding Category Two [Rule 60A-1.002(3), F.A.C. & s. 287.017(2)] |
Line Split Details:
| Split Accounting Line Number: 1 |
| FLAIR Contract ID: |
| Org. Code and Description: 76010100202 - |
| Object Code and Description: 133300 - |
| Account Code: 76-20-2-009001-76010100-00-100777-00 |
| Split Amount: $34,980.00 |
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