Purchase Order Information

Summary

Agency Name: DEPARTMENT OF HIGHWAY SAFETY AND MOTOR VEHICLES	Purchase Order Number: C8117F
Purchase Order Title: 76 OED Communications Arrive Alive Nov-Dec 2026 Gas Station TV RUSH	Vendor Name: DESTINATION MEDIA, INC.
Total Purchase Order Amount: $35,000.00	Total Budgetary Amount: $35,000.00
Total Payment To Date: NA	Order Date: 10/08/2026

Details
Deliverables
Payments
Documents

Main Information

Purchase Order Number: C8117F

Purchase Order Status: Ordered

Order Date: 10/08/2026

Purchase Order Beginning Date: 11/02/2026

Purchase Order Ending Date: 12/31/2026

Purchase Order Fiscal Year: 2026-2027

Purchase Order Title: 76 OED Communications Arrive Alive Nov-Dec 2026 Gas Station TV RUSH

Vendor Information

Name Line 1: DESTINATION MEDIA, INC.

Name Line 2: DESTINATION MEDIA

City State Zip: DETROIT MI 482260000

Minority Vendor Designation: Non-Minority

Budget Information

Total Purchase Order Amount: $35,000.00

Total Budgetary Amount: $35,000.00

Download Budget Information

Budgetary Amount	Account Code	FY
$35,000.00	76-20-2-009001-76010100-00-100777-00	2026-2027

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LINE ITEM NUMBER

COMMODITY TYPE

STATE TERM CONTRACT ID

AGENCY SOLICITATION NUMBER

Quantity

Unit Price

Total Unit Price

Media placement and fulfillment

1.0000

$35,000.0000

$35,000.00

Background and Purpose: FLHSMV is leading the Arrive Alive campaign from November 2-December 31, 2026, to promote safety among Florida drivers and seeks to place gas station television ads. This everg...

Line Item Description: Background and Purpose: FLHSMV is leading the Arrive Alive campaign from November 2-December 31, 2026, to promote safety among Florida drivers and seeks to place gas station television ads. This evergreen messaging is centered around topics including buckling up, following the speed limit, eliminating distractions and never driving impaired. Please note that this Collaborative Requisition is subject to Public Records Request. FLHSMV will provide: Target Audience: Floridas English and Spanish-speaking motorists and out-of-state travelers visiting Florida; Ages 20-55; and Top counties for ad placement: Broward, Brevard, Charlotte, Duval, Escambia, Hillsborough, Indian River, Lee, Miami-Dade, Orange, Palm Beach, Pinellas, Polk, St. Lucie and Volusia. Direction and approval for all produced radio spots. Analytic Report Template upon award of contract. The Vendor shall provide: Production of :15 video spots on gas station dispensers in English and Spanish. Please note this could be multiple videos with different messages. Advertising strategy for placing ads to target market on gas station dispenser screens to run as effectively as possible from Nov. 2Dec. 31, 2026. Final videos approved by October 26 for ads to start on Nov. 2. All final video files to the department at the conclusion of campaign. Completed Analytic Report provided by FLHSMV in addition to providing Vendors own analytic report on all ads post-production including: Total impressions and cost per 1,000 impressions (CPM) of advertisements placed. Demographic information, including how the ads performed for the target group(s) and counties. Photo of each PSA placed, with at least one example per version. List of all gas station placements in an Excel spreadsheet; and Overall performance or ROI for the FLHSMV, including any added value. Budget not to exceed $35,000 In your proposal, please address the following: 1. Please detail your strategy along with how many impressions you

Method of Procurement: Informally quoted purchase not exceeding Category Two [Rule 60A-1.002(3), F.A.C. & s. 287.017(2)]

Line Split Details:

Split Accounting Line Number: 1

FLAIR Contract ID:

Org. Code and Description: 76010100202 -

Object Code and Description: 133300 -

Account Code: 76-20-2-009001-76010100-00-100777-00

Split Amount: $35,000.00

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Payments, also known as expenditures, refer to the creation or incurrence of a legal obligation to disburse money. They also encompass disbursements, which are the actual payments of expenditures, as well as accounting adjustments made on a contract. Payments always reflect positive amounts, whereas accounting adjustments may be positive or negative, depending on the nature of the adjustment. Not all adjustments are reflected in FACTS.

If a payment or adjustment to a purchase order was made before July 1, 2013, the information may not be posted in this system.

Purchase Order Document